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How Web Hosting Affects SEO (5 Things That Matter)

How Web Hosting Affects SEO (5 Things That Matter) article image

When it comes to search engine optimization, every detail matters a lot and there is an important detail that is being neglected most of the time, and it is the choice of а reliable web hosting.

The hosting that you use indeed has a considerable impact on your SEO and your rankings, and it can either help or damage your performance and results. That is why there are some things that you should consider before you choose your web host.

The Site Speed Matters for SEO

site speed criteria image

One of the metrics that significantly impact the total SEO score of a website is its speed. The faster your site loads, the better ranking it will achieve. The slow websites lead to poor user experience and increase the bounce rate, and that is not what you want.

The site speed depends not only on the site itself but on the hosting provider as well. The better web hosting you choose, the better site speed and SEO results you will get.

Having a website that only loads fast is not enough to push it much further in the search engine results, so you should also focus on boosting your on-page and off-page SEO.


uptime image

Uptime is crucial for any website. Of course, no web host can guarantee a 100% uptime, but you should always aim for the best uptime possible and not allow your website to go down. Even though the uptime does not have much of an impact on your SEO statistics, it can have a huge negative impact on your bounce rate among your visitors and lead to bad search engine results.

With that being said, choosing a reliable web hosting that ensures over 99.9% uptime is critical and no compromises should be made.

You Should Also Read: 9 Best SEO Tools for WordPress

Server Location Affects Performance

Server Location Affects Performance image

The physical server location is another factor that affects the performance of the websites. This does not matter for Cloud hosting, but it is an essential factor for Shared, VPS, or Dedicated servers. The further your visitors are located, the slower the website will load.

You should always have that in mind and try to get a web host that offers servers located near or around the physical place of your targeted or probable visitors.

SSL Certificate Is a Must

SSL Certificate image

Nowadays, the SSL certificate is a must. These certificates not only make the connection secure and increase the trust in your visitors, but they also are required by Google. Since 2014 Google acknowledged that the SSL certificates have their impact over the ranking of the websites.

You should have in mind to check if your web hosting provider offers an SSL certificate, either free or paid, and always use them on your website.

You Should Also Read: Setup and Install an SSL Certificate The Easy Way

How To Choose SEO Friendly Web Hosting

SEO Friendly Web Hosting” can look differently depending on the idea and the project you are running, and the overall traffic you receive, so there is no “perfect” choice for a web host that is SEO friendly.

The essential things that you should always look out for are the reliability, the speed, the uptime, and the location. Those are the things that can affect your SEO either positively or negatively.

If your website hasn’t ranked as high as you think you should and is sure that it is SEO friendly, then your web hosting might be causing the problem. Always research your hosting provider, read some feedback or reviews about it, and then decide its pros and cons and whether you should start using it.

FAQ's Web Hosting

What Is Web Hosting?

A web hosting service is a type of Internet service that allows individuals and organizations to upload their websites on the internet. For example, if you create a website or some kind of content that needs to be accessed by other internet users, you need to host it on the internet with the help of a specific service. This practice can be done by buying a plan.

There are different types of solutions like:

Shared Solution (Server shared between many users)
Dedicated (A dedicated server only for you)
VPS (Virtual Private Server)
Cloud (services that are provided to customers via multiple connected servers that comprise a cloud).

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What Is Domain Name?

Domain Name is a unique identification mark that defines your site, in other words, it is the name of your website.
Every site has a different domain name which makes it recognizable in the networking space.
Examples for popular domain names:

  • Amazon
  • eBay
  • Facebook

and every other popular or unpopular site you have ever heard.

How Much Does Hosting Cost Per Year?

The cost of host services varies according to your needs. For every site, it's a different price and it depends on what host provider and plan you are going to choose. For example, if you choose the "StartUp" plan of the SiteGround shared solution, the price you are going to pay is around $100 per year. But if you have a bigger company and you need better performance the service can cost you more than $1250 per year for a normal plan of a Cloud solution.

Which is the Best Web Service for Starting a Website?

There are a lot of different host services available like Shared, VPS, Cloud, etc.
But which one is the best to start with. Judging from our experience the best service to start with is shared solution.
Even there are a lot of different opinions about how it is best to start your site with this type of service. Here you can find out why shared solution is the best for your first website.

How to Get a Domain Name and Hosting Service?

There are a lot of host providers that give a free domain name when you become their client. But how to get a domain and host service? We all know the free services are not the most reliable. If you want to start your website make sure you have Google-Friendly Domain Name.

How to Change/Migrate your Web Host Service?

If you think that the host service you use doesn't satisfy your needs, it's time to undertake a migration.
Migrating a site is a very vast topic and there can be thousands of reasons for moving from one company to another.
The easiest way to migrate without losing any information is to use a migration tool like Duplicator .
There are also a lot of different tools with which you can do this work. Here you can find the best migration tool for you.

1 Comment

  1. AvatarLesedi

    Hi, great post

    I enjoyed reading and learned a lot.

    But I see you don’t have Vernalweb as the top 10 web hosting and domain services. You would check it out, it’s actually one of the best, I’ve done extensive research in them and I actually use them. Please check them out


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