Magento User Statistics [2024] – E-commerce Growth Guide

In 2024, one platform continues to stand out as a driving force behind online retail success: Magento. With its versatile features, flexibility, and commitment to innovation, this e-commerce solution remains a trusted ally for businesses worldwide. In this article, we will go through the latest Magento user statistics for 2024, offering a comprehensive overview of the platform’s global reach, user demographics, and growth trends.


Magento E-commerce Platform Overview

Magento is a well-known and widely-adopted, open-source e-commerce platform aimed at creating and managing online stores. It offers a comprehensive set of features and tools to build customizable and scalable e-commerce websites, making it possible for business owners to sell products and services online efficiently.

Key features include:

  • Flexibility
    The solution offers extensive customization options, allowing businesses to tailor their online stores to their specific needs and branding requirements. With a modular architecture, the platform enables the integration of third-party extensions and customizations to enhance functionality.
  • Scalability
    Whether you’re the owner of a brand new, small business or a large company, this e-commerce platform is capable of scaling with your business. It can accommodate a growing product catalog, increasing traffic, and expanding sales channels without compromising performance.
  • Multi-Store Management
    Magento supports the management of multiple online stores from a single admin interface. Merchants can create and manage multiple storefronts with unique branding, product catalogs, and customer experiences, all within the same Magento installation.
  • Mobile Responsiveness
    The platform offers responsive design capabilities to ensure optimal user experiences across devices. Mobile-friendly storefronts enable customers to shop flawlessly on smartphones and tablets, driving conversion rates and customer satisfaction.
  • Advanced Marketing Tools
    Magento provides a suite of marketing tools and features to help merchants attract and retain customers. From promotions and discounts to targeted email campaigns and SEO optimization, Magento supports businesses to maximize their online visibility and drive sales.
  • Excellent Security
    Security is crucial in e-commerce and any online business really, and Magento prioritizes the protection of customer data and transactions. It offers built-in security features such as secure payment gateways, SSL encryption, and compliance with industry standards like PCI-DSS.

Since Magento is the go-to solution for so many web entrepreneurs today, we decided to further investigate and analyze the state of the platform in 2024. So, we present to you some relevant Magento statistics for 2024 and beyond.

Magento Statistics 2024

magento market share
Let’s delve deeper into the latest statistics, growth trends, and intriguing facts surrounding this popular e-commerce solution.

Here are some statistical facts, to begin with:

  • The platform powers 0.7% of all websites globally.
  • Approximately 11% of its customers are from the United States.
  • It ranks as the third most popular e-commerce solution worldwide.
  • Among the top 1,000 e-retailers in the United States, 20% utilize Magento.
  • Over $155 billion in transactions are processed through the platform annually.
  • The solution is downloaded a staggering 5,000 times each day.
  • The Magento community employs more than 200,000 skilled developers.
  • Lifestyle-based businesses comprise 10.39% of the platform’s customer base.
  • E-commerce enterprises witness profit uplifts ranging from 10% to 80%.
  • The platform has garnered over 2.5 million downloads to date.
  • Magento commands a larger share of the e-commerce market compared to Shopify.
  • Its Marketplace offers a vast array of over 3,000 extensions to enhance functionality and customization.

Global Expansion

In 2024, Magento continues to assert its dominance in the e-commerce arena. Approximately 5,000 Magento platform downloads occur daily.

According to, its global presence continues to expand, with a significant share of the e-commerce market across diverse regions. Magento maintains its stronghold in key markets such as North America, Europe, Asia-Pacific, and beyond, fueling e-commerce growth and innovation on a global scale.

A study conducted by BuiltWith also sheds light on the remarkable pace of Magento’s expansion. Data indicates that from March 2017 to August 2018, the count of websites employing Magento nearly doubled. This surge coincided with Adobe’s acquisition of Magento, potentially influenced by the heightened visibility and substantial marketing resources at Adobe’s disposal.

In short, Magento has exhibited rapid growth since its inception in 2011, creating a commendable trajectory of development. Although recent growth rates have moderated somewhat, the platform’s upward momentum persists, signifying stable progress in the desired direction.

Steady User Expansion

The Magento user base has experienced exponential growth, with an increasing number of businesses recognizing the platform’s unparalleled capabilities.

Тhe platform maintains a stable market share in the e-commerce platform landscape, alongside competitors such as Shopify, WooCommerce, and BigCommerce. As of 2024, Magento powers over 300,000 online stores worldwide, spanning a wide array of industries and verticals. This expansive ecosystem of Magento-powered stores showcases the platform’s adaptability and versatility, catering to businesses of all shapes and sizes.

Geographical Reach

magento stats
The platform’s presence spans across continents, bridging geographical boundaries and fostering global commerce. Its widespread adoption in regions such as North America, Europe, Asia-Pacific, and beyond highlights its universal appeal and adaptability to diverse market landscapes.

According to recent data, the United States boasts a substantial Magento user base, totaling 124,926 users. In contrast, the United Kingdom accounts for 16,042 users, while the Netherlands registers just 14,039 users.

Interestingly, despite the significant concentration of users in the US, Magento remains a favored choice worldwide. Its reach extends across various continents, with users spanning regions like Russia, Africa, India, and South America.

The collective number of Magento users globally exceeds 1,135,000, with the US contributing approximately 11% to this total figure.

This phenomenon could stem from several factors, including the platform’s initial release in the US or, more plausibly, the country’s status as the world’s largest economy.

Curious Magento Facts

Roots in Open Source
Did you know that Magento originated as an open-source project in 2007? Over the years, it has evolved into a comprehensive e-commerce platform, offering both open-source and enterprise editions to cater to businesses of all sizes. Its open-source heritage remains a testament to its commitment to accessibility, flexibility, and collaboration within the developer community.

Thriving Community Ecosystem
Central to Magento’s success is its vibrant community of developers, merchants, and enthusiasts who actively contribute to its growth and evolution. Through collaborative efforts, knowledge-sharing initiatives, and the development of extensions and integrations, the Magento community continues to drive innovation and foster a culture of continuous improvement.

Integration with Adobe
In a landmark acquisition in 2018, Adobe acquired Magento, marking a strategic move to bolster its digital experience offerings. This integration has further elevated Magento’s capabilities, enabling seamless integration with Adobe’s suite of digital marketing and customer experience solutions. The union of Magento and Adobe signifies a convergence of industry-leading technologies, empowering businesses to deliver exceptional digital experiences to their customers.

Conclusive Thoughts: Magento’s Growth

As evidenced by of data we presented in the article above, Magento’s impact surpasses geographical boundaries, industry verticals, and economic landscapes, reaffirming its status as a leading choice for e-commerce projects. Looking ahead, the insights deduced from these statistics reveal a promising future for the platform and those who choose to employ it for their businesses.

Researched and written by:
HowToHosting Editors provides expertise and insight into the process of creating blogs and websites, finding the right hosting provider, and everything that comes in-between. Read more...

Leave a Comment

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.
I Agree
At HowToHosting.Guide, we offer transparent web hosting reviews, ensuring independence from external influences. Our evaluations are unbiased as we apply strict and consistent standards to all reviews.
While we may earn affiliate commissions from some of the companies featured, these commissions do not compromise the integrity of our reviews or influence our rankings.
The affiliate earnings contribute to covering account acquisition, testing expenses, maintenance, and development of our website and internal systems.
Trust for reliable hosting insights and sincerity.