How to Create a Video Sharing Website in 2026 (Complete Guide)

The global video streaming market hit $154 billion in 2022 and keeps climbing. More than 3.5 billion people now watch streaming content. And here’s what matters: you don’t need Netflix’s budget to get a piece of it.

Building a video sharing website in 2026 ranges from free (YouTube embeds) to serious investment (custom platforms). The right approach depends on your budget, technical skills, and whether you’re monetizing content. This guide covers five practical methods with real costs, real examples, and honest tradeoffs.

Whether you’re launching a video course platform, building a niche streaming service, or just want to share content without YouTube’s ads and algorithm, you’ll find your path here.

Last updated: February 2026. All pricing and platform information verified.

Quick Decision Guide

Choose based on your situation:

• Zero budget, just need videos on your site? → Method 1: Embed from YouTube/Vimeo (free)
• Want control + familiar tools? → Method 2: WordPress + video plugins ($60-280/mo)
• Need mobile apps + fast launch? → Method 3: SaaS platforms like Uscreen ($39-500/mo)
• Non-technical, need something simple? → Method 4: Website builders like Wix ($15-50/mo)
• Unique requirements + real budget? → Method 5: Custom development ($25k+)

Not sure? Keep reading. The comparison table below breaks down each method.

Choose Your Approach: 5 Methods Compared

There’s no single “best” way to create a video sharing website. Each method trades off control, cost, and complexity differently. Here’s how they stack up.

At-a-Glance Comparison

Method 1: Embed Videos from External Hosts

Best for: Bloggers, small businesses, anyone who doesn’t need advanced features

Cost: Free to $20/month

The simplest approach: host your videos on YouTube, Vimeo, or similar platforms, then embed them on your website. You get unlimited storage (on YouTube) and their CDN (Content Delivery Network, the servers that deliver video to viewers quickly) handles all the bandwidth.

Real example: Most recipe blogs, tutorial sites, and small business websites use this approach. They upload to YouTube, embed on their site, and let YouTube handle everything. Simple, free, effective for non-premium content.

Pros:

• Zero video hosting costs with YouTube
• Built-in audience discovery on the platform
• Handles any traffic volume automatically
• Works with any website builder or CMS

Cons:

• Ads play on your embedded videos (free YouTube)
• Competitor videos appear as recommendations
• Limited branding and player customization
• No direct monetization through your site

Method 2: WordPress with Video Plugins

Best for: Content creators who want control without custom development

Cost: $50-300/month (hosting + plugins + video storage)

WordPress powers a massive chunk of the web, and purpose-built themes and plugins turn it into a capable video platform. You’ll need solid hosting, though. Video sites can’t run on cheap shared plans.

Real example: Many independent course creators and membership sites run on WordPress with plugins like LearnDash or MemberPress for access control, plus Jetpack VideoPress or Bunny Stream for video delivery.

Pros:

• Full control over design and functionality
• Large ecosystem of themes and plugins
• Familiar interface if you’ve used WordPress
• Can integrate memberships and payments

Cons:

• Requires technical maintenance
• Video hosting adds significant cost
• Performance tuning needed for larger libraries
• Security is your responsibility

Method 3: SaaS Video Platforms

Best for: Course creators, media companies, anyone wanting turnkey solutions

Cost: $39-500+/month

Platforms like Muvi, Uscreen, and Dacast provide everything out of the box: video hosting, player, CDN, apps, and monetization tools. You focus on content while they handle infrastructure.

Real example: Fitness platforms like Obe Fitness and yoga instructors use Uscreen. Niche streaming services (martial arts, cooking classes, religious content) often run on Muvi or Vimeo OTT with branded mobile apps.

Pros:

• Launch quickly without development
• Built-in mobile and smart TV apps
• Professional video player included
• Monetization tools ready to use

Cons:

• Monthly fees add up quickly
• Limited customization compared to self-hosted
• Vendor lock-in with your content
• Feature limits on lower tiers

Method 4: Website Builders with Video Support

Best for: Non-technical users who need a basic video site fast

Cost: $15-50/month

Wix, Squarespace, and similar builders include video hosting and playback. They won’t match specialized platforms, but they’ll get a simple video site live quickly.

Real example: Videographers showcasing demo reels, artists with video portfolios, and small agencies use Squarespace or Wix. Good enough for displaying work, not built for serious video libraries or monetization.

Pros:

• No coding required
• Drag-and-drop design
• Video hosting often included
• All-in-one pricing

Cons:

• Storage and bandwidth limits
• Basic video player features
• Limited monetization options
• Not built for video-heavy sites

Method 5: Custom Development

Best for: Funded startups, large media companies, unique platform requirements

Cost: $25,000-100,000+ initial, plus ongoing maintenance

Building from scratch gives total control but demands serious investment. You’ll need developers, designers, and ongoing maintenance budget. Most projects don’t need this level of customization.

Real example: Platforms like Nebula (creator-owned YouTube alternative) and CuriosityStream built custom. So did most successful niche platforms that later got acquired. But they all had funding and technical teams from day one.

Pros:

• Unlimited flexibility
• Unique features competitors can’t copy
• No platform restrictions
• Own your entire codebase

Cons:

• High upfront cost
• Long development timeline
• Ongoing maintenance required
• Need technical team or expensive contractors

Hosting Requirements for Video Websites

Video files are bandwidth monsters. A single 720p video runs over 100MB. Ten visitors watching one minute of HD content consumes 1GB of bandwidth. You could serve a thousand visitors to a text-and-image page for the same cost.

This changes everything about your hosting needs.

Why Shared Hosting Won’t Work

Standard shared hosting plans can’t handle video workloads. Here’s why:

• Bandwidth spikes: Videos create traffic surges shared servers can’t manage
• Processing power: Smooth playback needs CPU resources shared plans don’t provide
• Storage limits: Video libraries quickly exceed shared hosting allocations
• No streaming support: Shared plans lack video server software

What You Actually Need

For self-hosted video content, you’ll want:

VPS Hosting (minimum): A VPS (Virtual Private Server) provides dedicated resources. Entry plans start around $5-30/month, but video-capable configurations typically cost $30-100/month.

Cloud Hosting (recommended): Cloud hosting scales with traffic automatically. You won’t crash during viral moments, and you only pay for what you use. AWS, Google Cloud, and smaller providers like Vultr work well.

Dedicated Servers (large libraries): For extensive video libraries or high concurrent viewers, dedicated servers provide guaranteed resources. Expect $100-500+/month.

The CDN Solution

Here’s the thing: smart video sites don’t serve videos directly from their main server. They use a CDN (Content Delivery Network), a distributed network of servers that cache your videos closer to viewers.

CDN benefits:

• Faster loading from nearby servers
• Reduced load on your main hosting
• Better handling of traffic spikes
• Lower overall bandwidth costs

CDN pricing (2026):

• Bunny.net: $0.01-0.06/GB depending on region; video streaming from $0.005/GB
• Cloudflare: Free tier available; paid plans from $20/month with additional features
• AWS CloudFront: Pay-per-use starting around $0.085/GB

Most SaaS video platforms include CDN delivery. If you’re self-hosting, budget for CDN costs separately.

Video Hosting Platforms Compared

Rather than hosting videos on your own server, many site owners use dedicated video hosting services. Here’s how the major options compare.

Free Options

YouTube

• Storage: Unlimited
• Max file size: 128GB
• Best for: Audience building, SEO, discovery
• Catch: Ads on embedded videos, competitor recommendations appear

Vimeo (Basic)

• Storage: 500MB/week limit
• Max file size: 500MB
• Best for: Testing before upgrading
• Catch: Severe restrictions, minimal for serious use

Dailymotion

• Storage: Unlimited
• Max file size: 2GB
• Best for: Alternative to YouTube
• Catch: Smaller audience, mandatory ads

Paid Options

Vimeo Pro

• Price: From $7/month
• Storage: 20GB/week
• Max file size: 256GB
• Best for: Creatives wanting clean, ad-free embeds

Wistia

• Price: $99/month (Pro plan, 10 videos)
• Best for: Marketing teams, lead generation
• Standout feature: Lead capture forms within the video player, CRM integrations

SproutVideo

• Price: $10-295/month
• Storage: Up to 2TB on higher plans
• Best for: Customizable players, team collaboration

Spotlightr

• Price: From $14/month
• Storage: 25GB with 50GB bandwidth (entry)
• Best for: Marketers who want pay-per-view gates and heatmaps

Brightcove

• Price: Enterprise (custom pricing)
• Best for: Large organizations, complex integrations
• Note: Used by 50% of Fortune 500 companies for video delivery

Building with WordPress

WordPress can power a solid video sharing website when paired with the right theme and plugins. You’ll need better-than-basic hosting, but the flexibility is hard to beat.

Video-Focused WordPress Themes

Purpose-built themes:

• VideoRev ($59) – Built for large video projects, advanced features
• Vlog – Designed for video blogging and magazines, supports YouTube, Vimeo, Twitch embeds
• Vodi – Netflix/YouTube-style layouts for streaming sites
• Netube – Includes upload forms for user-submitted content
• WpStream Theme – Built for the WpStream plugin, supports live streaming monetization

Multipurpose themes with video support:

• Astra – Lightweight, SEO-friendly, video starter templates
• Divi – Powerful builder, video backgrounds and sliders
• Bridge – 600+ demos including video-focused layouts

Essential Video Plugins

For video hosting/streaming:

• WpStream – Live and on-demand streaming with WooCommerce integration
• Jetpack VideoPress – $19.95/month, integrates directly with WordPress dashboard
• VdoCipher – DRM-protected video with anti-piracy features

For video optimization:

• Swarmify SmartVideo – Accelerates video playback, reduces buffering

For membership/monetization:

• Restrict Content Pro – Limit access based on membership levels
• MemberPress – Full membership site functionality
• WooCommerce Subscriptions – Recurring payments for video access

WordPress Video Site Costs

Realistic monthly budget breakdown:

• VPS or cloud hosting: $30-100
• Premium theme: $59-79 (one-time)
• Video hosting/streaming plugin: $20-100
• CDN: $10-50 (varies with traffic)
• Membership plugin: $0-30

Total: $60-280/month plus initial theme cost

Using SaaS Video Platforms

Don’t want to deal with infrastructure at all? SaaS (Software as a Service) video platforms handle everything: hosting, encoding, player, CDN, apps, and monetization. You pay monthly and focus on content.

Top SaaS Video Platforms

Muvi

• Type: Full OTT platform
• Price: Custom (mid-to-enterprise range)
• Includes: White-label apps (mobile, TV), multi-DRM, CDN, payment gateways
• Best for: Launching a branded streaming service

Uscreen

• Type: Video membership platform
• Price: From $99/month (300 subscriber limit)
• Includes: Course management, mobile/smart TV apps, community features
• Best for: Course creators, fitness instructors, educators

Dacast

• Type: Video streaming and hosting
• Price: From $39/month (2,400GB bandwidth, 500GB storage)
• Includes: Live streaming, VOD, monetization tools
• Best for: Events, webinars, live content

Vimeo OTT

• Type: Video subscription platform
• Price: From $1/subscriber/month
• Includes: Branded apps, analytics, subscriber management
• Best for: Established creators with subscriber base

When SaaS Makes Sense

Choose a SaaS platform if:

• You want mobile and TV apps without development costs
• You’re monetizing content from day one
• You don’t have technical staff
• Speed to market matters more than customization
• You need built-in DRM protection

Consider alternatives if:

• You need deep customization
• Platform fees will eat into margins at scale
• You want to own your infrastructure completely

Essential Features Your Platform Needs

No matter which method you pick, certain features separate professional video sites from amateur setups. Skip these, and viewers notice.

Video Player Requirements

• Adaptive bitrate streaming (ABR): Automatically adjusts video quality based on viewer’s connection speed
• Multiple format support: MP4, WebM, HLS (HTTP Live Streaming), DASH protocols
• Responsive design: Works on phones, tablets, desktops, smart TVs
• Playback controls: Speed adjustment, captions, quality selection
• Custom branding: Your logo, colors, no third-party watermarks

Content Management

• Video library organization: Categories, tags, playlists, series
• Metadata management: Titles, descriptions, thumbnails, SEO fields
• Bulk operations: Upload and organize multiple videos efficiently
• Search functionality: Help users find content quickly

User Features

• Account management: Registration, profiles, watch history
• Social features: Comments, likes, sharing
• Recommendations: Related content suggestions
• Watchlists: Save videos for later

Technical Infrastructure

• Transcoding: Convert uploads to multiple quality levels automatically
• CDN integration: Fast delivery to viewers worldwide
• API access: Integrate with other tools and services

Analytics That Actually Matter

Basic view counts tell you almost nothing. Track these metrics instead:

• Watch time: Total minutes watched matters more than views. A video with 1,000 views and 80% completion beats 10,000 views with 10% completion
• Completion rate: What percentage finish your videos? Low rates signal content problems or wrong audience
• Drop-off points: Where do viewers leave? Heat maps show exactly where you lose people
• Engagement actions: Likes, comments, shares, saves. These predict which content will perform
• Traffic sources: Where do viewers come from? Search, social, direct, email?
• Subscriber/member growth: Are viewers converting to regulars?
• Revenue per viewer: For monetized content, track lifetime value, not just signups

Most SaaS platforms include these analytics. For WordPress, you’ll need plugins or external tools like Google Analytics 4 with enhanced video tracking.

AI Tools Worth Considering

AI tools have gone from “nice to have” to “why aren’t you using these?” in 2026. They cut hours of manual work:

• Auto-transcription: Descript, Otter.ai, and most platform tools generate transcripts automatically. Essential for SEO and accessibility
• Auto-captions: Most platforms now generate captions from audio. Accuracy has improved dramatically. Still review before publishing
• Content moderation: If you accept user uploads, AI moderation flags inappropriate content before it goes live. Platforms like AWS Rekognition or built-in SaaS tools handle this
• Thumbnail generation: AI can suggest optimal frames for thumbnails based on engagement patterns
• Chapter markers: Some tools auto-generate chapter timestamps from content analysis

Most SaaS video platforms include at least auto-captions. For self-hosted solutions, budget for third-party transcription services ($0.10-0.25/minute typical).

Video SEO: Getting Found

Great content means nothing if nobody finds it. Video SEO works differently from regular SEO. Most video site owners ignore it completely. That’s a mistake you can avoid.

On-Page Video Optimization

• Descriptive titles: Include keywords naturally. “How to Train a Puppy” beats “Episode 47”
• Detailed descriptions: Write 150+ words. Include timestamps, key topics, and relevant terms
• Custom thumbnails: Thumbnails affect click-through rate more than titles. Use faces, contrast, readable text
• Transcripts and captions: Search engines can’t watch videos. Transcripts make your content indexable. They also improve accessibility and engagement

Technical Video SEO

• Video schema markup: Add VideoObject structured data so Google shows rich snippets (thumbnail, duration, upload date in search results)
• Video sitemap: Submit a video sitemap to Google Search Console listing all video URLs, thumbnails, and metadata
• Page load speed: Lazy-load videos below the fold. Don’t auto-play multiple videos. Use poster images
• Mobile optimization: Over 70% of video consumption happens on mobile. Test playback on real devices

Content Strategy for Discovery

• One topic per video: Focused videos rank better than rambling ones
• Answer specific questions: “How long to boil an egg” gets searched. “My cooking thoughts” doesn’t
• Create series: Playlists and series increase watch time and return visits
• Embed strategically: Put your best video above the fold on relevant pages. Google notices engagement

If you’re using YouTube embeds, you benefit from YouTube’s search. Self-hosted videos need more SEO work, but you keep viewers on your domain.

Monetization Options

How will your video site make money? The 2026 landscape favors hybrid approaches over single-model strategies.

SVOD: Subscription Video on Demand

Netflix model: viewers pay monthly for unlimited access.

Pros: Predictable recurring revenue, ad-free viewer experience

Cons: Need substantial library to justify subscription, subscriber churn is constant battle

Best for: Course platforms, niche content libraries, established creators with loyal audiences

TVOD: Transactional Video on Demand

Pay-per-view: viewers pay once to watch specific content.

Pros: Higher per-transaction revenue, works for premium content

Cons: Less predictable income, each video needs its own marketing push

Best for: Special events, exclusive releases, premium courses

AVOD: Advertising Video on Demand

Free for viewers, monetized through ads.

Pros: Lower barrier to entry, larger potential audience

Cons: Need significant traffic for meaningful revenue, ads can hurt experience

Best for: Entertainment content, news, broad-appeal videos

Hybrid Models

The 2026 trend is combining multiple approaches:

• Free tier with ads + premium ad-free subscription
• Subscription for library + pay-per-view for special events
• Free content for discovery + paid premium content

WWE does this well: subscription streaming service plus pay-per-view for major events. Disney+ offers an ad-supported tier alongside premium subscriptions.

Additional Revenue Streams

• Sponsorships: Brand deals for specific content
• Affiliate marketing: Product recommendations within content
• Merchandise: Sell products to your audience
• Live events: Ticketed live streams
• Community access: Paid Discord, forums, or member areas

Security and Content Protection

Charging for content? You need to protect it. Piracy won’t disappear entirely, but proper security makes casual copying difficult enough to protect most of your revenue.

DRM: Digital Rights Management

DRM encrypts video content so it can only be played by authorized viewers. The three major systems are:

• Widevine (Google) – Works on Chrome, Android, most smart TVs
• FairPlay (Apple) – Required for Safari and iOS devices
• PlayReady (Microsoft) – Works on Edge, Windows, Xbox

A “multi-DRM” solution supports all three, covering virtually all devices.

How DRM works:

1. Video is encrypted during upload
2. Decryption keys are stored on a secure license server
3. When viewers press play, their device requests a license
4. The license server validates the request and delivers a time-limited, device-locked key
5. Video decrypts inside a protected pipeline that prevents screen capture on supported devices

Additional Protection Layers

• Watermarking: Invisible identifiers that trace leaked content back to the source account
• URL authentication: Prevents direct video URL sharing
• Geographic restrictions: Limit playback to specific regions
• Device limits: Restrict how many devices can access one account
• Screen recording detection: Blocks playback when recording software is detected

Security Platform Options

SaaS platforms with built-in DRM: Muvi, Vimeo OTT, and enterprise platforms include multi-DRM. Uscreen and Dacast offer it on higher tiers.

WordPress DRM options: VdoCipher plugin provides DRM encryption for self-hosted WordPress sites.

Reality check: DRM adds cost and complexity. If your content is free or low-priced, basic protections (private links, logged-in viewing) may suffice. Reserve full DRM for premium content where piracy directly impacts revenue.

Legal Considerations

Video platforms have legal requirements that regular websites don’t. Boring? Yes. Skip it anyway? Bad idea.

Copyright and DMCA

If users can upload content, you need a DMCA (Digital Millennium Copyright Act) process:

• Designated agent: Register a DMCA agent with the US Copyright Office if you accept user uploads
• Takedown process: Have a clear procedure for handling copyright complaints
• Counter-notice handling: Allow users to dispute takedowns
• Repeat infringer policy: Document how you handle users who repeatedly violate copyright

Even if you only host your own content, ensure you have rights to all music, footage, and images in your videos.

Privacy and Data Protection

• GDPR compliance: EU viewers? You need consent mechanisms, data access requests, and clear privacy policies
• CCPA for California: Similar requirements for California residents
• Cookie consent: Video players often use cookies for analytics and preferences
• Children’s content: COPPA regulations apply if your content targets children under 13

Terms of Service Essentials

Your Terms of Service should cover:

• Content ownership (who owns uploaded videos?)
• License grants (what can you do with user content?)
• Prohibited content
• Account termination conditions
• Limitation of liability
• Refund policies for paid content

Get legal review. Template terms help, but a lawyer familiar with digital content should review your policies before launch. The cost is minor compared to potential liability.

Launch Checklist

Before going live, verify these essentials.

Technical Checklist

• Videos play smoothly on desktop, mobile, and tablet
• Page load time under 3 seconds
• Video player works across major browsers (Chrome, Safari, Firefox, Edge)
• SSL certificate active (HTTPS)
• CDN configured and caching properly
• Backup system in place

Content Checklist

• Minimum viable library ready (depends on your model)
• All videos have titles, descriptions, and thumbnails
• Categories and navigation set up
• At least one “hero” piece of content to showcase

Business Checklist

• Payment processing tested
• Terms of service and privacy policy published
• Support channel established (email, chat, or help desk)
• Analytics tracking configured

Marketing Checklist

• SEO basics: titles, meta descriptions, structured data
• Social media profiles created
• Email capture system ready
• Launch announcement prepared

If you’re starting a website for the first time, tackle the fundamentals (domain, hosting, basic pages) before adding video complexity.

Common Mistakes to Avoid

These mistakes show up in failed video projects over and over. Learn from others’ expensive lessons.

Underestimating Bandwidth Costs

New site owners see “$5/month VPS” and think that’s their hosting cost. Then their first viral video hits, and the bandwidth bill arrives. Calculate realistic bandwidth: (average video size) × (expected views) × (average watch percentage). Triple that number for safety. Or use a platform with predictable pricing.

Skipping the CDN

Serving videos directly from your server works for 10 viewers. It fails spectacularly at 100. CDNs aren’t optional for video. They’re required. Budget for one from day one, or use a platform that includes it.

Wrong Monetization Model at Launch

Charging subscriptions before you have a library. Running ads before you have traffic. Choosing pay-per-view when your audience expects free. Match your monetization to your content volume and audience expectations. Start free, prove value, then monetize. Or launch with clear premium positioning from day one. The middle ground usually fails.

Ignoring Mobile Experience

Over 70% of video consumption happens on phones. Yet many video sites are desktop-first designs that barely work on mobile. Test on real devices. Watch your own videos on a phone over cellular data. If it’s frustrating, fix it before launch.

No Content Strategy

Building an amazing platform with five videos. Then wondering why nobody visits. Platform first, content second is backwards. You need enough content to justify the platform, and a realistic plan for adding more. One video per week for a year is 52 videos. Can you commit to that?

Overbuilding for Day One

Spending six months and $50,000 building the perfect platform before testing whether anyone wants your content. Start smaller. Validate demand with YouTube or a simple solution. Then invest in infrastructure once you know there’s an audience.

Frequently Asked Questions

How much does it cost to start a video sharing website?

Costs range from nearly free to six figures. Using YouTube embeds on a basic website costs under $20/month. WordPress with video plugins runs $60-280/month. SaaS platforms charge $39-500+/month. Custom development starts around $25,000 and goes much higher. Your budget depends on features needed, traffic expected, and whether you’re monetizing content.

Can I host videos directly on my web server?

Technically yes, but it’s usually a bad idea. Video files consume massive bandwidth and storage. Ten viewers watching one minute of HD video uses 1GB of bandwidth. Your hosting costs would balloon, and performance would suffer. Use a CDN or dedicated video hosting service instead.

Which is better: WordPress or a SaaS platform?

Depends on your priorities. WordPress offers more customization and lower long-term costs but requires technical maintenance. SaaS platforms get you live faster with built-in features (apps, DRM, monetization) but cost more monthly and limit customization. Course creators and small media companies often start with SaaS, while developers and technical teams prefer WordPress.

Do I need DRM protection for my videos?

Not always. DRM adds cost and complexity. If your content is free, ad-supported, or low-priced, basic protection (private links, logged-in access) usually suffices. Invest in DRM if you’re selling premium content where piracy directly hurts revenue. Course creators selling $500+ programs typically need it. Bloggers with free tutorials don’t.

How do I monetize a video website?

Four primary models: subscriptions (monthly fee for access), pay-per-view (one-time payment per video), advertising (free with ads), and hybrid combinations. In 2026, hybrid models dominate because they reduce risk and capture different audience segments. Start with one model, then expand as you understand your audience.

What’s the best free option for video hosting?

YouTube remains the best free video host: unlimited storage, unlimited bandwidth, massive built-in audience. The tradeoff is ads on embedded videos and competitor recommendations. For ad-free embeds with less storage, Vimeo’s free tier works but limits uploads to 500MB/week. Dailymotion offers unlimited storage but smaller audience and mandatory ads.

Conclusion: Your Next Step

The barrier to launching a video platform has never been lower. A $154 billion market. 3.5 billion viewers. Tools that handle the hard technical problems for you. The opportunity is real.

But here’s what separates successful video sites from abandoned projects: starting with content, not technology.

If you have content ready: Launch this week. Use YouTube embeds or a SaaS free trial. Get real viewer feedback before investing in infrastructure. A working site with five videos beats a perfect platform with none.

If you’re still planning content: Stop researching platforms. Spend that time creating your first ten videos. Film them on your phone if needed. Test them on YouTube. See what resonates. Then build the platform your content deserves.

The technology will work. CDNs deliver. Players play. Payments process. These are solved problems.

What’s not solved? Finding your audience. Creating content they’ll pay for. Showing up consistently. That’s where your energy belongs.

Pick a method from this guide that matches your current situation. Launch something in the next 30 days. Learn from real users, not hypotheticals. Then optimize.

The best video platform is the one with videos on it. Start there.