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Have you ever wanted to create a website for selling your products in the USA? Well, you’re in the right place. We’ll guide you through everything you need to know regarding creating an online shopping website in the United States.
What will you need?
In short, we’ll need these few things:
- Choose a proper domain name
- Choose a speedy hosting service
- Install WordPress
- Choose a theme & set up WooCommerce
- Keep your website optimized
- Marketing
Step 1: Choose a domain name
In order to choose a domain name, you’ll need to come up with a good name for your brand. What you will need to focus on is to make sure that the domain name is short, easily rememberable, and has not a previous bad reputation.
But why?
Short and catchy names(and domain names) are the first thing people will see and should remember. It also helps utilize your SEO properly regarding your products, so that your website can be easily found in Google.
Easily rememberable – if something is easy to remember, people would be more willing to search it again and would also be able to easily show it up to their friends if they’re left satisfied with your products.
No previous bad reputation – this is needed so that people would be searching for something like that. Otherwise, they would either no search for it at all or they’ll be left with a bad first impression for your name. And first impressions are what might determine your visitor base, so this is very important.
Step 2: Choose a WordPress Hosting Service
In the next step, we’ll show you how to set up WordPress. In order to do that though you need to have a WordPress hosting first. For a WordPress hosting here are several mandatory things you need to be looking at:
- Free SSL
- 24/7/365 customer service
- A WordPress hosting company that cares for you
- Free CDN so that you can have the same speeds across the United States(& across the globe, once your business gets successful world-wide)
- Daily Backups;
- Good price per speed ratio;
- E-mail service;
- Bandwidth;
- Server UpTime;
Here’s a summary of our top-rated hosting providers for the United States when it comes to creating a selling website there.
- WPX Hosting
WPX Hosting provides the best WordPress integration out there. They have a WordPress hosting service starting at 24.99$ that allows you to host up to 5 websites. Their UpTime is surely 99.9%. They also have great support that is available 24/7/365 to take care of basically any troubles you might experience with your website. They provide free SSL, free integrated CDN(so that your website loads in less than 300MS across any location, even outside The United States), Daily Backups, DDoS Protection, Free Optimization, Daily Malware Scanning & Removal, Simple to use Admin Panel, 30-Day Money-Back Guarantee and so much more. What’s best about them? – Their support team always cares to assist you with any troubles you might have. All that at a relatively cheap price, considering that they’re classified as a premium hosting service. - Kinsta
They’re a little bit more on the expensive side, however, they have a way to justify that. The WordPress hosting price starts at 30.00$ for 1 website. They have live chat support plus 99.9% uptime on their servers. And when it comes to the loading time, it is under 400MS. The customer support is at a 100% solving rate for all WordPress problems and they also have 24/7 support. Furthermore, the company is literally obsessed with speed, so this is something that you can be sure they don’t lack in having. The security is also on top-notch level, as KINSTA checks each one of the sites they host automatically every two minutes’ time, so you can rest assured that you will know if your site is down. Also, the sites are backed up on a daily basis, which is really good, when it comes to starting a betting site. They also have a free CDN solution from Google Cloud. While that is not as good as WPX Hosting’s solution, it’s still a top-notch CDN service. - GoDaddy
GoDaddy is on the cheap side, however, while they provide a lot of stuff includes, some additional things might come out as paid, which is where the catch is. Still, if you need a quick and speedy hosting service on the cheap, they’ll do the job just fine. They start at 3.99$ on their cheap plan and go up to 14.99$ on their most expensive one. Sounds good, right? Their more expensive plans include Daily Backups, Free SSL, Unlimited Storage & Bandwidth, SEO & Speed Optimisation, Malware Scans & Removal and much more. Their ECOMMERCE plan also includes free access to top premium WooCommerce extensions, which is definitely a plus for your shopping website. They also provide free CDN from Cloudflare which is an alright CDN solution.
Step 3: Install WordPress
Now it’s time to install WordPress on your new hosting provider. All Hosting Providers provide instructions on how to do that, however, if you are not familiar with where to find them, we’ve already taken care of that for you. You can check our article on how to easily accomplish that here:
SLOJI STATIQTA ZA INSTALL NA WORDPRESS
Step 4: Choose a theme & set up WooCommerce
After the WordPress installation has been completed it’s time to choose a theme and setup WooCommerce.
Just to clarify, WooCommerce is an extension for WordPress that gives you all the needed functions in setting up a store using WordPress.
For starters, we’ll need to choose a theme that is WooCommerce & SEO compatible and ready. Here are a lot of theme options that support WooCommerce and are very good to use. You can search in ThemeForest in order to check on them.
We’ve also prepared several theme reviews for a few themes that we like using that are WooCommerce-ready.
Now it’s time to set up WooCommerce. We’ve prepared a video with the basics on how to proceed with doing that.
Step 5: Keep your website optimized – fast and reliable
This is one of the most mandatory things for the future of the website. You need to keep it as fast and reliable as possible so that your visitors do not feel frustrated while having to wait for the pages to load. We’re sure that if you enter a slow website yourself, you wouldn’t be satisfied with that.
In order to do so, we have a couple of tips for you.
Tip #1: Reduce the length of your pages. That can be done by splitting long pages into 2 segments.
Tip #2: Do not use any external resources unless it’s mandatory(i.e. adding a YouTube video or images from another link).
Tip #3: Use a caching plugin. We’ve already covered that kind of information for you in our WP-Rocket article. You can check it out here:
Step 6: Marketing
One of the most mandatory things to keep your website running with success in the future is to have good marketing. Here are some quick tips in order to accomplish that:
- Have a first-time buyer offers
- Occasional promotions and discounts
- Hidden discount codes across the website
- Great deals like pay 2, get 3 items, etc
- Keep up with the trends!
We’ve taken care of showing you the most mandatory steps you need to take care of in order to start your selling website in The United States and with some tips to keep it running after that. It might be a little bit of a time-consuming task, however, it is doable and definitely worth doing. We wish you success with your future endeavors!