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Wix ti offre esattamente un pulsante di esportazione, e copre solo il tuo 20 post del blog più recenti. Tutto il resto (le tue pagine, le tue immagini, il tuo negozio, il tuo disegno) rimane bloccato nell'editor di Wix. Così “migrazione” è in realtà in parte esportato, ricostruzione della parte, and the order you do it in decides whether you keep your Google rankings or lose them overnight.
Risposta rapida: Buy WordPress hosting, import your blog posts through Wix’s RSS feed, manually rebuild your pages, pull in your images with a plugin, then set up 301 redirect before you point your domain. Skip the redirects and you reset your SEO to zero. Budget 6 per 8 ore per un 20 per 30 page site.
Ultima revisione: Maggio 2026. Utensili, plugins, and pricing verified.
How We Put This Guide Together
We based every step here on the current export options Wix actually offers as of May 2026, cross-checked against WordPress.com’s official Wix import documentation and the WordPress.org plugin directory. We confirmed what the built-in RSS importer pulls in (and what it drops), tested the logic of the redirect approach against Google’s stated treatment of 301s, and pulled migration-cost ranges from automated-tool vendors and freelance-service listings.
Cosa non abbiamo fatto: run a live migration of your specific site. Every Wix site is built differently, so plugin behavior and image cleanup vary. We’ve flagged the spots where results depend on how your site was built (hashbang URLs, custom code blocks, store data) instead of pretending one path fits everyone. Where Wix imposes a hard limit, like the 20-post RSS cap, we say so plainly rather than burying it. The goal is that you finish this guide knowing which parts are automatic, which parts are manual labor, and roughly how many hours you’re signing up for.
Prima di iniziare: What Actually Transfers (and What Doesn’t)
Here’s the thing nobody tells you upfront. Wix is a closed platform. Non c'è “export my whole site” file you can hand to WordPress. Knowing exactly what moves saves you from hunting for a magic button that doesn’t exist.
What you can move:
- Il tuo 20 most recent i post del blog, through the RSS feed (titoli, body text, date)
- immagini, but only after a cleanup step pulls them off Wix’s servers
- Page text and content, by copying it by hand
- Your domain name, which you keep and re-point
What stays behind on Wix:
- Older blog posts beyond the 20-post RSS limit
- Your design, disposizione, font, e modelli (WordPress themes work nothing like Wix’s editor)
- categorie, tag, and post formatting from the RSS import
- Store data: prodotti, ordini, and customers have no native export
- Le forme, codice personalizzato, and Wix-specific apps
If most of your value lives in a blog, this is mostly automated. If it lives in a 200-product store, you’re rebuilding by hand or paying a service. Worth knowing before you start the clock. Still deciding whether the switch is right at all? Our breakdown of WordPress versus website builders covers the trade-offs in detail.
Passo 1: Set Up WordPress Hosting and Install WordPress
Quick clarification first, because it trips people up. You want WordPress.org (il libero, self-hosted software), not WordPress.com (the hosted service). WordPress.org needs hosting you buy yourself, and that’s what gives you the control you’re leaving Wix to get.
Pick a host, point your plan at a temporary URL or staging domain (don’t touch your live Wix domain yet), and run the one-click WordPress installer almost every host includes. Most hosts finish this in under five minutes. Our guide to choosing WordPress hosting walks through what to look for if you haven’t picked one.
Then set your permalinks immediately. Vai a impostazioni > Permalink and choose “Post name.” This matters more than it looks: matching your URL structure to your old Wix slugs is half the redirect battle in Step 6.
While you’re in there, Aperto impostazioni > Lettura and tick “Discourage search engines from indexing this site.” Your Wix pages are still live, and you don’t want Google indexing a half-built copy on the temp URL as duplicate content. You’ll untick it the moment you go live.
Passo 2: Import Your Blog Posts via RSS
This is the one genuinely automated part. Wix publishes an RSS feed of your blog at a fixed address, Generalmente yoursite.com/blog-feed.xml. Open it in your browser to confirm it loads.
In WordPress, vai a Utensili > Importare, find “RSS,” and install the importer when prompted. Paste your feed URL and run it. WordPress pulls in your posts as drafts or published entries.
Now the catch you have to plan around: the RSS feed only carries your 20 most recent posts. If you’ve published 80 articoli, the other 60 don’t come across this way. Per quelli, you’ll copy and paste each post manually, or use an automated tool (covered in the alternatives section sotto). There’s no built-in workaround. Wix simply doesn’t expose older posts through the feed.
Passo 3: Fix the Missing Images
After the RSS import, your posts will look broken. The images appear to load, but they’re still being served from Wix’s servers (the image tags point back to Wix URLs). The day you cancel Wix, every one of those images vanishes.
The fix is a free plugin called Carica automaticamente le immagini. Install it, then bulk-edit and update your imported posts. The plugin scans each post, finds images hosted elsewhere, downloads them into your WordPress media library, and rewrites the links to point locally. To trigger it, select all your posts in the Posts list, scegliere “modificare” from bulk actions, and click Update without changing anything. That save action makes the plugin do its job.
Spot-check a few posts afterward. Featured images often need to be set by hand, since the RSS feed doesn’t mark which image was the thumbnail.
Passo 4: Rebuild Your Pages Manually
Pages are pure manual work. There’s no shortcut, because Wix offers no page export at all. Open each Wix page, copy the text, and paste it into a new WordPress page. Download any images and add them through the media library.
Don’t try to clone your Wix design pixel for pixel. WordPress themes are structured differently, and chasing an exact match wastes hours. Anziché, pick a theme close to the look you want, then use the block editor (or a page builder like Elementor) to rebuild buttons and layout sections. Your Wix contact forms won’t come across either, so a form plugin like WPForms or Contact Form 7 replaces them in a few minutes. A migration is a good moment to clean up dead pages and tighten your structure anyway.
Running a store? This is where it gets heavy. Wix store data won’t export, so each product (titolo, descrizione, immagini, prezzo, varianti) gets recreated in WooCommerce by hand or through a paid tool. If e-commerce is your main reason for moving, read our guide to Hosting e-commerce WordPress before you commit, because the right setup makes WooCommerce far less painful.
Passo 5: Recreate Your Menu and Navigation
Once your pages and posts exist, build your navigation. In WordPress, vai a Aspetto > menu (or the site editor on block themes), create a menu, and add your pages in the order you want.
This step is quick, but get it right before launch. A clean menu helps both visitors and crawlers find everything you just rebuilt. Set it as your primary navigation, and preview it on mobile too.
Passo 6: Impostare 301 redirect (Don’t Skip This)
This is the step that protects your traffic. Skip it and you throw away every backlink and ranking your Wix site earned. A proper 301 redirect passes roughly 90 per 99% of ranking power to the new page, so search engines treat your WordPress URL as the rightful heir to the old one.
Start with a URL map. Use Google Search Console (connected to your Wix site) to export your existing URLs into a spreadsheet. For each old URL, note the matching new WordPress URL. Where you can, give the new page the same slug as the old one, quindi tuo “about-us” page stays “about-us.”
For URLs that can’t match exactly, install the free reindirizzamento plugin and create a 301 from each old path to its new home. Utilizzo 301 (permanente), never 302 (temporaneo). One real catch: older Wix sites used hashbang URLs with #! simboli, which standard redirects can’t always catch. If your old links look like that, you may need JavaScript-based redirects or a redirect handled at your host instead.
One reality check before you bank on this: redirects only work if you own a dominio personalizzato. If your site lived on a free username.wixsite.com indirizzo, you never controlled that URL, and Wix won’t forward it once you cancel. Those pages can’t be redirected, so they start fresh on your new domain with no ranking to carry over. If that’s you, the SEO-loss worry mostly disappears, because there wasn’t much equity tied to a Wix subdomain in the first place.
Finish by generating a fresh sitemap with an SEO plugin like Yoast or Rank Math, then submit it in Google Search Console. That tells Google to recrawl and re-index the new site quickly.
Passo 7: Point Your Domain and Go Live
Last step. Your WordPress site is built, images are fixed, redirects are mapped. Now you connect your real domain.
If your domain is registered with Wix, you can either transfer it to your new host or registrar, or keep it at Wix and update the nameservers (or A record) to point at your WordPress host. Your host’s documentation will list the exact records to enter. DNS changes can take a few hours to propagate fully, so do this when a short transition window won’t hurt.
After it goes live, untick that “discourage search engines” box from Step 1, confirm your SSL certificate is active (most hosts add it automatically, so your site loads on https), then click through your top pages and test a handful of old URLs to confirm the redirects fire. Watch Search Console for crawl errors over the next week. Keep your Wix subscription active for a few days as a safety net until you’ve confirmed everything resolves correctly.
Faster Alternatives: Automated Tools and Done-for-You Migration
The manual route is free but slow. If your time is worth more than the labor, you have three faster paths. Which one fits depends on your site size and budget.
Hands-off importer: WordPress.com offers a built-in Wix importer that brings over static pages, immagini, your site title, e menu. It’s the most hands-off option for the page side of things. Il compromesso: it still can’t pull blog posts beyond the RSS limit, and you’re on WordPress.com’s hosted platform rather than self-hosted WordPress.org. Good for simple, mostly-static sites.
Automated plugin: CMS2CMS runs a connector that moves text content and basic formatting automatically. Offre a free demo for a few pages, with paid migrations starting around Dollaro statunitense 9 for tiny sites and commonly landing in the Dollaro statunitense 50 a USD 200 range as your page and post count grows. Be realistic about what it does: it captures text and structure, but images frequently break and design never transfers, so you’ll still spend time cleaning up.
Done for you: Several WordPress hosts include free or paid migration as a service, and some will handle a Wix move for you. If you’d rather not touch any of this, our roundup of hosting providers with free migration is the place to start. A full done-for-you migration from a specialist typically runs Dollaro statunitense 200 a USD 800 for a small to medium site, scaling with page count and any custom features that need rebuilding.
How to Choose Your Migration Path
Don’t pick a method based on what sounds easiest. Pick it based on your site’s size and where its value sits. Three concrete cases:
- Small blog, bilancio zero: Sotto 20 posts and a handful of pages? Do it manually. The RSS import handles your posts in one pass, Auto Upload Images fixes the photos, and the pages are an afternoon of copy-paste. Paying for a tool here is wasted money.
- Mid-size content site: 50 per 100+ posts on a sub-USD 200 bilancio? Use CMS2CMS for the bulk move, since the 20-post RSS cap makes migrating 100 posts by hand a nightmare. Then clean up images and rebuild key pages yourself. Il Dollaro statunitense 50 a USD 200 tool cost beats 15+ hours of copy-paste.
- Store or business site, time-poor: 30+ pages with e-commerce? Pay a specialist (Dollaro statunitense 200 a USD 800) or use a host that migrates for you. Wix store data won’t export, so a WooCommerce rebuild by hand is the biggest time sink in any migration. This is the one case where DIY rarely pays off.
Common Mistakes That Wreck a Migration
Most botched Wix migrations fail in the same few ways. Avoid these and you’re ahead of most:
- Cancelling Wix too early. Keep it live until your new site resolves and redirects work. Cancel first and your images (still served from Wix) disappear.
- Skipping redirects. The number-one SEO killer. No redirects means Google sees an entirely new site with zero history.
- Forgetting the image fix. Imported posts look fine until Wix goes away. Run Auto Upload Images before you cancel anything.
- Assuming every post came over. The RSS feed stops at 20. Count your posts before and after.
- Chasing a pixel-perfect design match. You’re moving platforms, not photocopying. Rebuild with a theme, don’t fight the editor.
- Letting Google index the temp site. A half-built copy on a temporary URL competes with your live Wix pages. Mantenere “Discourage search engines” on until launch.
Domande frequenti
Can you migrate a Wix site to WordPress for free?
sì, if you do it manually. The RSS importer, the Auto Upload Images plugin, and the Redirection plugin are all free. Your only required cost is WordPress hosting and a domain. You pay only if you want an automated tool like CMS2CMS or a done-for-you service.
How long does it take to move from Wix to WordPress?
A small site of 20 per 30 pages usually takes 6 per 8 hours of focused work. A larger content site with 100+ posts runs longer, and a store with custom features or many products can stretch to two weeks once you factor in the WooCommerce rebuild and redirect testing.
Will I lose my Google rankings when I switch from Wix to WordPress?
Only if you skip 301 redirect. Done right, redirects pass roughly 90 per 99% of your ranking power to the new URLs, and most sites recover fully within a few weeks. Matching your old slugs and submitting a fresh sitemap in Search Console speeds the recovery.
Can I export my Wix blog posts and pages directly?
Just blog posts, and only the 20 most recent, through the RSS feed. Pages have no export at all and must be recreated by hand or through an automated tool. Store data also has no native export. This is a hard Wix limitation, not a WordPress one.
Is WordPress harder to use than Wix after I migrate?
There’s a learning curve, since WordPress trades Wix’s drag-and-drop simplicity for far more control. The block editor and modern page builders have closed much of that gap, anche se. If ease of building was your main worry, our look at AI-assisted WordPress builders shows how much faster setup has become.
Pensieri finali
Migrating from Wix to WordPress isn’t one click, but it isn’t mysterious either. It’s a sequence: host first, posts by RSS, images fixed by plugin, pages by hand, then redirects before you ever touch your domain. Get the order right and you keep your rankings. Sbagli (especially the redirects) and you start over with Google.
Still comparing your options? If the Wix question is really a builder question, Nostro Confronto Wix vs Squarespace covers the closest alternative, and if you’d rather hand the whole move to someone else, look at WordPress hosts that migrate your site for free. WordPress rewards the upfront effort with control Wix can’t match.