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WPOnePager held a slot in this guide for five years. Its domain no longer resolves, and a WHOIS lookup on 1 September 2026 returns no record for it, so it’s gone from the list. That’s the risk nobody prices into a landing page plugin: the vendor quietly disappears and your best-converting page becomes something nobody can edit. Every figure below is the renewal price, not the first-year discount, because two of these eleven double in year two.
Quick answer: Elementor Advanced Solo at USD 84 a year is the best all-round pick, since it renews flat and includes the popup builder. SeedProd is the cheapest way in at USD 39.50 for year one, but budget for USD 79 after that. Thrive Architect plus Thrive Optimize wins if the page has to be split tested. Breakdance has the only free tier here with both a form builder and a popup builder.
Last reviewed: September 2026. Prices and features verified.
How We Selected These Landing Page Plugins
Three tests decided who made the list, and the first one is boring: is the vendor still there? We ran a DNS and WHOIS check on every domain in the 2021 version of this guide. One came back empty, so one entry got cut. Second test: does the vendor publish a price you can act on? We loaded each pricing page in a real browser. Several vendors render their figures client-side, so an ordinary fetch returns plan names sitting above empty price slots. Third test: is the product still shipping? We pulled install counts, ratings, release dates and “tested up to” values from the WordPress.org plugin API on 1 September 2026. For the four products that aren’t in the directory, we read the public changelog instead.
For a landing page article, three things outweighed the rest. What the template library actually contains. Whether lead capture (forms and popups) is included or sold separately. Whether A/B testing exists at any price. Site counts and renewal multiples broke the ties. Page speed did not, and here’s why: we didn’t run load tests, measure Largest Contentful Paint, or install all eleven on one server. No performance claim in this article is ours.
Two gaps we couldn’t close. Kadence’s plan page publishes no refund window and no renewal rate, so both are marked unlisted rather than guessed. Leadpages shows European visitors euro prices, so the USD figures here come from the vendor’s own USD listing rather than a conversion.
Beaver Builder – Best for Pages That Must Outlive the Licence
From USD 89/year, renews flat | 1 site | Free Lite version: 100,000+ installs, 4.7/5 from 394 reviews
Start with what the cheap plan leaves out. Starter costs USD 89 a year and it’s the only paid tier without Beaver Builder AI. That begins at Plus, USD 179 for three sites, so the AI tools effectively double your entry price.
Now the reason people keep renewing. Beaver Builder doesn’t build pages out of shortcodes. Its own documentation says deactivating the plugin copies a stripped-down HTML version of your layout into the standard WordPress editor. The headline, the copy and the images survive. A Divi 4 page does the opposite: turn the theme off and the content collapses into visible [et_pb_section] tags. Say your page runs paid traffic for three years, then gets handed to a client. That difference is the whole argument.
The money side is quiet in a good way. Beaver Builder plans renew at the same annual price, so year two costs what year one cost. Thrive Architect renews at USD 199 for the same single site, which makes Beaver Builder Starter 55% cheaper from the second year onward.
The free Lite version is thinner than most people expect. The module list runs to fifteen: Box, Photo, Button, Button Group, Heading, Icon and Menu. Then Number Counter, Text Editor, HTML, Audio, Video, Sidebar, Callout and Call to Action. You don’t get a contact form module, any pre-made templates, or the ability to save a layout and reuse it. For a landing page, that means no lead capture until you either pay or add a separate form plugin.
Pros
- Deactivating leaves editable HTML, not shortcodes
- Flat renewal at USD 89 a year
- 30-day money-back guarantee
- Theme and Beaver Themer included on every paid tier
Cons
- Starter excludes the AI tools
- No A/B testing at any price
- Lite version has no templates and no form module
Pricing: Starter USD 89/year (1 site, no AI). Plus USD 179/year (3 sites, AI, Loop Builder). Professional USD 299/year (50 sites, multisite). Unlimited USD 546/year (unlimited sites, white label, six months of Assistant Pro). Free Lite version in the WordPress directory.
Best for: Client work you’ll hand over, and pages that need to survive a lapsed licence. Skip if: You want popups and split testing on the same licence.
Buy Beaver Builder when the exit matters more than the feature count. If you need conversion tools bundled in, Kadence Elite and Thrive Architect plus Optimize both do split testing and Beaver Builder does none. If you’re running 50 sites, note that Divi covers unlimited sites for USD 89 while Beaver Builder Professional charges USD 299.
Elementor – Best All-Round Pick for Most Landing Pages
USD 84/year, renews flat | 1 site | 10M+ installs, 4.5/5 from 7,297 reviews
USD 84 a year. That’s the cheapest Elementor plan that includes the popup builder, and a popup is how most landing pages capture an email address.
The tier below it is a trap for landing page buyers. Essential at USD 60 carries 57 Pro widgets, and no popup builder, no custom code or CSS, and no eCommerce widgets. Advanced Solo at USD 84 carries 85 widgets and adds all three. USD 24 separates a plan that can capture leads from one that can’t. Advanced at USD 108 is the same feature set across three sites.
Renewals are the reason Elementor keeps ranking here. The pricing page states that subscriptions renew at list price, so Advanced Solo costs USD 84 in year five. The one exception is the Elementor One bundle: USD 180 for the first year, then USD 228 at renewal. That 1.27x step is printed on the pricing page rather than buried in the checkout.
Kadence puts popups and A/B testing together in its Elite plan at USD 499 a year. Elementor’s popup builder arrives at USD 84, which is USD 415 less, and you give up split testing entirely to get that price.
The editor changed underneath everyone in 2026. Elementor made Editor V4 the default for new sites in April 2026, and the directory listing showed version 4.2.4 on 31 August 2026. V4 is a CSS-first rebuild with atomic components and reusable variables, which means lighter markup than the V3 pages most tutorials still show. Existing sites keep working, but third-party add-ons written for V3 need updated versions. If you inherited a site full of saved layouts, our guide to Elementor templates covers moving them between installs.
Pros
- Popups, custom CSS and eCommerce widgets at USD 84 a year
- Flat renewal on every Pro tier
- Free version builds complete landing pages
- Largest add-on and tutorial ecosystem of any builder here
Cons
- Essential (USD 60) has no popup builder
- No A/B testing at any tier
- Form builder starts on the paid tiers
Pricing: The core plugin costs nothing. Paid tiers begin with Essential at USD 60/year (57 widgets, one site) and Advanced Solo at USD 84 (85 widgets plus popups). Advanced covers three sites for USD 108, and Expert runs USD 204. The Elementor One bundle opens at USD 180 and renews at USD 228. Refunds run 30 days, annual plans only.
Best for: One or two landing pages that need forms and popups on a licence that doesn’t inflate. Skip if: You need split testing built in.
Buy Advanced Solo and don’t look at Essential. If split testing is the point of the exercise, Elementor can’t do it and Thrive Architect plus Optimize can, at USD 399 renewal. If you’re licensing more than three sites, Divi at USD 89 for unlimited sites undercuts every Elementor tier.
Thrive Architect – Best for Pages You Plan to Split Test
USD 99 first year, USD 199 at renewal | 1 site | 220+ landing page templates
You’re selling a USD 300 course from one sales page, and you want to know whether the long version out-earns the short one. That’s the job this plugin was built around, and it’s why the templates come with written example copy rather than “Lorem ipsum” placeholders.
Thrive Architect standalone costs USD 99 for the first year and renews at USD 199, a clean 2.0x. The site says so in the small print: all renewals are at full price. One site, 220+ landing page templates, 810+ page block templates.
Split testing is a separate purchase. The Architect plus Optimize bundle runs USD 199 for year one and USD 399 at renewal. Optimize is the half that actually runs the tests. Thrive Suite bundles nine plugins across five sites for USD 299 first year, USD 599 at renewal.
Compare that against the hosted option. Leadpages Optimize charges USD 199 a month for its testing tier, which is USD 2,388 a year. Architect plus Optimize renews at USD 399, so you pay 83% less and the pages run on your own hosting.
What you give up is transparency. Thrive isn’t in the WordPress.org directory. So there’s no public install count, no rating from thousands of users, and no “tested up to” field to check. You’re trusting the vendor’s own changelog. The 30-day refund window is the safety net, and it’s the same length Elementor and Divi offer.
Pros
- Templates ship with conversion-focused example copy
- A/B testing available through Thrive Optimize
- 30-day money-back guarantee
Cons
- Renewal doubles to USD 199 a year
- Standalone licence covers one site
- No public install or rating data
Pricing: Architect USD 99 first year, USD 199/year after (1 site). Architect plus Optimize USD 199 first year, USD 399/year after (1 site). Thrive Suite USD 299 first year, USD 599/year after (5 sites, 9 plugins).
Best for: A revenue page you’ll test monthly. Skip if: You won’t run a test in the next 90 days.
Buy the Architect plus Optimize bundle or don’t buy Thrive at all. Architect alone at USD 199 renewal loses on price to Elementor Advanced Solo at USD 84 flat. The template copy isn’t worth USD 115 a year by itself. Want testing plus popups from one vendor? Thrive Suite at USD 599 covers five sites, and Kadence Elite at USD 499 doesn’t publish a site count at all.
Leadpages – Best for Marketing Teams That Stay Out of WordPress
From USD 10/month (HTML Pub) or USD 99/month (Leadpages) | 7-day free trial | Plugin: 10,000+ installs
Leadpages isn’t a WordPress landing page plugin in any real sense. The plugin in the directory is a bridge. You build the page in your Leadpages account. The plugin then fetches its published HTML and serves it at a WordPress URL on your domain. Your page lives on their servers. WordPress just points at it.
The product split into two lines in 2026, and the entry price moved a long way. HTML Pub is the publishing layer. Starter costs USD 10 a month for 5 pages and one custom domain. Pro is USD 29 for 25 pages, Business USD 49 for 50. The Leadpages line adds conversion tooling. Grow costs USD 99 a month with manual A/B testing. Optimize is USD 199 and adds heatmaps plus Smart Traffic (their routing engine, which sends each visitor to the variant most likely to convert). Scale is USD 399. Annual billing takes 20% off. There’s a 7-day free trial and no money-back guarantee stated on the pricing page.
Here’s a discrepancy worth knowing before you budget. The plugin’s own listing in the WordPress.org directory still tells readers that plans start at just USD 37 a month. The pricing page starts the Leadpages line at USD 99. Quote the readme figure in a planning meeting and you’ll be USD 744 a year short.
The maths against self-hosted builders isn’t close. Grow at USD 99 a month is USD 1,188 a year. Every self-hosted plugin here renews its cheapest paid plan for USD 199 or less. What the money buys is Smart Traffic and heatmaps, which no WordPress plugin here matches, plus a page that doesn’t touch your site’s plugin stack. If you’re still weighing hosted tools against self-hosted ones in general, our WordPress versus website builders comparison covers the wider trade-off.
Pros
- Smart Traffic auto-routes visitors on the Optimize tier
- Pages don’t add plugin weight to your site
- HTML Pub Starter at USD 10 a month
Cons
- Pages are hosted by Leadpages, not by you
- Leadpages line starts at USD 1,188 a year
- Leaving means rebuilding every page elsewhere
Pricing: HTML Pub Starter USD 10/month, Pro USD 29/month, Business USD 49/month. Leadpages Grow USD 99/month, Optimize USD 199/month, Scale USD 399/month. Annual billing saves 20%. Free trial is 7 days.
Best for: A marketing team that ships pages without WordPress access. Skip if: You want the page to live on your own install.
Choose Leadpages when the people writing the pages shouldn’t be near your WordPress admin. Smart Traffic also has to be worth USD 199 a month to you. If you just want landing pages on your own site, SeedProd Basic renews at USD 79 a year. That’s 7% of what Grow costs annually.
SeedProd – Cheapest First Year, Steepest Renewal
USD 39.50 first year, USD 79 at renewal | 1 site | 700,000+ installs, 4.9/5 from 4,699 reviews
SeedProd sells the cheapest first year here and one of the sharpest jumps in year two. Basic is USD 39.50 today and USD 79 next September, exactly 2.0x. Elite is worse: USD 239.60 now, USD 599 at renewal, a 2.5x step. The footnote on the pricing page is honest about it, in the way footnotes are honest.
What you get for the money is the fastest path from blank page to published landing page of anything in this guide. Basic covers one site with 50 Pro templates and 90+ page blocks. Pro at USD 199.50 (USD 399 renewal) covers five sites, 300+ templates, dynamic text replacement for matching ad copy to page copy, and priority support. The free version carries 700,000+ installs at 4.9/5 from 4,699 reviews, which is the best public rating on this list.
That free version needs a caveat. It’s built around coming soon and maintenance mode pages, and most of the landing page templates are behind the Pro licence. Treat it as a way to test the editor, not as a free landing page builder.
Against the closest priced competitor: SeedProd Basic costs USD 118.50 over two years. Brizy Personal costs USD 138 at its flat USD 69 a year. Keep both for four years and SeedProd’s head start is gone, USD 276.50 against USD 276. Cheap entry, expensive habit.
One more number to watch. The money-back guarantee is 14 days, the shortest here. Elementor, Divi, Beaver Builder and Thrive all give you 30. Bricks and Breakdance give you 60.
Pros
- Lowest first-year price on the list
- 4.9/5 from 4,699 public reviews
- Dynamic text replacement on the Pro tier
Cons
- Renewal is 2.0x on Basic, 2.5x on Elite
- Refund window is only 14 days
- Free templates are mostly coming soon pages
Pricing: One site on Basic costs USD 39.50 now and USD 79 at renewal. Three sites on Plus: USD 99.50 now, USD 199 later. Five sites on Pro: USD 199.50 now, USD 399 later. Elite covers 100 sites with WooCommerce and domain mapping, at USD 239.60 now and USD 599 at renewal.
Best for: A first landing page on a tight year-one budget. Skip if: You’re picking a tool to keep for five years.
Buy SeedProd Basic if you want a page live this afternoon and you’ve accepted the USD 79 renewal. If the renewal bothers you, Brizy Personal at USD 69 flat is the same class of tool without the step. Elementor Advanced Solo at USD 84 adds popups that SeedProd Basic doesn’t include.
Divi – Best for Unlimited Sites on One Licence
USD 89/year for unlimited sites, or USD 249 lifetime | 30-day refund | Divi 5 stable since February 2026
USD 89 a year, unlimited sites. Nothing else here comes close on volume, and it’s why Divi has been an agency default for a decade.
The product underneath that price changed this year. Elegant Themes shipped Divi 5 as stable on 26 February 2026, promising Divi 4 security updates for at least six more months. That Divi 4 grace period ran out at the end of August 2026. If you’re buying now, you’re buying Divi 5.
What matters for landing pages is how Divi stores them. Divi 4 saved every layout as nested shortcodes in the post content, the [et_pb_section] tags that made switching away from Divi so unpleasant. Divi 5 replaced that with a structured format closer to how WordPress stores blocks, and ships a migrator you run yourself on existing pages. Inherited sites need that migration pass, and third-party Divi modules need Divi 5 versions before they’ll work.
On volume, the comparison gets brutal. Beaver Builder charges USD 546 a year for unlimited sites. Divi charges USD 89, and its USD 249 lifetime licence costs less than six months of Beaver Builder Unlimited. Divi Pro at USD 277 a year adds Divi AI, Divi Cloud and VIP support. Compare that tier against other AI website builders, not against page builders.
Pros
- Unlimited sites at USD 89 a year
- Lifetime licence at USD 249, no renewal
- Divi 5 dropped the shortcode storage format
- 30-day no-questions refund
Cons
- Divi 4 pages need a migration pass
- Add-on modules need Divi 5 updates
- No A/B testing without a third-party plugin
Pricing: Divi Yearly USD 89 (unlimited sites). Divi Lifetime USD 249 one-time. Divi Pro USD 277/year (adds AI, Cloud, VIP support, Teams). Divi Lifetime plus Pro USD 297 today plus USD 212/year for the Pro services.
Best for: Freelancers and agencies running more than three sites. Skip if: You maintain one site and want the lightest possible markup.
Take the lifetime licence if you build sites for other people. Two years of Elementor Advanced across three sites costs USD 216, and Divi’s USD 249 covers unlimited sites forever. For a single landing page where front-end weight matters, Bricks and Breakdance produce leaner output. Kadence Blocks stays inside the block editor entirely.
Brizy – Best Price Per Site for Small Builds
USD 69/year, renews flat | 1 site | 70,000+ installs, 4.7/5 from 969 reviews
Brizy has the smallest audience here by a distance: 70,000 active installs against Elementor’s 10 million. Fewer installs means fewer tutorials, fewer Stack Overflow answers and fewer third-party add-ons when something breaks at 11pm before a launch.
Priced per site, though, it’s the best deal in this guide. Personal is USD 69 a year for one site. Freelancer is USD 119 for 25 sites, which works out at USD 4.76 per site per year. Beaver Builder Professional covers 50 sites for USD 299, or USD 5.98 each. Agency at USD 239 covers 50 sites with multisite support and priority queue.
Every paid tier includes the pieces a landing page needs: popup builder, theme builder, WooCommerce builder and lead generation tools. Dynamic content works with ACF, Pods, Toolset and Metabox. There’s no cheaper tier that strips popups out, which is a nice change from Elementor’s Essential plan.
The free plugin in the directory rates 4.7/5 from 969 reviews and shipped an update on 24 August 2026, so this isn’t an abandoned project. It’s a small one. Brizy also sells a hosted product called Brizy Cloud, and the pricing page defaults to it. Check you’re on the WordPress tab before you buy.
Pros
- USD 4.76 per site on the 25-site plan
- Popups included on every paid tier
- Flat renewal, 30-day refund
Cons
- 70,000 installs means a thin add-on ecosystem
- No A/B testing
- Pricing page defaults to the hosted product
Pricing: Personal USD 69/year (1 site). Freelancer USD 119/year (25 sites, membership features). Agency USD 239/year (50 sites, multisite, priority support). White Label USD 359/year (100 sites). Free version in the directory.
Best for: Someone maintaining a dozen or more small sites on one budget. Skip if: You’ll need a plugin ecosystem behind the builder.
Buy Brizy Freelancer when you have many sites and no appetite for per-site licences. Building one site and expecting to search for answers? Elementor Advanced Solo costs USD 15 more, with a community 140 times the size. If you want unlimited sites rather than 25, Divi does it for USD 89.
Bricks – Best Lifetime Deal for Developers
USD 79/year or USD 599 lifetime | 60-day refund | Not in the WordPress.org directory
Bricks isn’t a plugin. It’s a theme, and installing it replaces whatever theme your site runs today. That single fact disqualifies it for a lot of readers, and it’s why we’re saying it in the first line rather than the small print.
For everyone else, it’s the developer’s pick. You get fine control over the markup and query loops without a second plugin. The form element is built in, and the builder doesn’t fight you over CSS. Licences run USD 79 a year for one site, USD 149 for three and USD 249 for unlimited. Lifetime is USD 599 once, across unlimited sites. Local and staging installs don’t count against your licence count (a small mercy you’ll appreciate on your fifth client build).
Weigh the lifetime option carefully. Divi’s lifetime licence covers unlimited sites for USD 249, so Bricks Lifetime costs 2.4x as much for the same site count. What you’re paying for is output quality and a builder that developers, not marketers, tend to prefer. Whether that’s worth USD 350 depends on how much time you spend fighting a builder’s markup.
Two honest gaps. There’s no free version for production use, only a hosted playground to try before buying. Bricks isn’t in the WordPress.org directory either, so no public install count or rating exists to check. Bricks and Breakdance both hand you 60 days to change your mind, the longest windows in this guide, which offsets some of that.
Pros
- Lifetime licence at USD 599, unlimited sites
- 60-day refund window
- Staging and local installs don’t consume licences
- Clean front-end markup
Cons
- Replaces your theme rather than adding to it
- No public install or rating data
- No free tier for live sites
Pricing: Starter USD 79/year (1 site). Business USD 149/year (3 sites). Agency USD 249/year (unlimited). Ultimate Lifetime USD 599 one-time (unlimited). Free playground trial at try.bricksbuilder.io.
Best for: Developers building from scratch who want control over output. Skip if: You need to keep your current theme.
Buy Bricks when you’re starting a site rather than adding pages to one. If your theme has to stay, Bricks is the wrong shape entirely. Breakdance is a plugin, keeps your theme, and covers unlimited sites for USD 199.99 a year. If you want lifetime pricing at half the money, Divi is USD 249.
Breakdance – Best Free Tier That Can Actually Capture Leads
Free tier, or USD 99.99/year | 60-day refund | Price locked at renewal
You need a landing page live this week, you don’t want to spend anything yet, and the page has to collect email addresses. Breakdance’s free tier ships 80 elements, roughly 100 templates, a basic form builder and a basic popup builder, across unlimited websites. No other free tier here pairs a form builder with a popup builder.
It also includes the performance switches: a Bloat Eliminator for stripping WordPress defaults, CSS caching and custom CSS access. Compare Elementor, where the form builder is a paid feature. Lead capture there starts at Essential (USD 60), and submissions aren’t stored until Advanced Solo.
Pro adds what the free tier holds back: 145 elements total, 1,000+ templates, and exit-intent and scroll-triggered popups. It also unlocks form submissions by email, plus Mailchimp and ActiveCampaign integrations. PHP and HTML code editing, Adobe Fonts and client access controls come with it. Pro for one site is USD 99.99 a year. Unlimited sites is USD 199.99, versus Bricks Agency at USD 249 for the same unlimited count, and Breakdance leaves your theme alone.
Buy the unlimited tier sooner rather than later if you want it. The pricing page marks USD 199.99 as “soon to be USD 399.99”. The vendor’s stated policy is that your renewal locks in indefinitely at the rate you bought. That’s a rare direction of travel: most vendors on this list discount year one and raise year two.
Pros
- Free tier includes forms and popups
- Renewal price locked at your purchase rate
- 60-day money-back guarantee
- Client sites don’t need their own licence
Cons
- Free forms can’t email submissions
- Not listed in the WordPress.org directory
- Unlimited tier price rise already announced
Pricing: Free (80 elements, unlimited sites). Pro USD 99.99/year (1 site). Pro USD 199.99/year (unlimited sites). Agency USD 799.99/year.
Best for: A first landing page at zero cost that still collects leads. Skip if: You want a directory listing and public review history before installing.
Start free, then buy the unlimited tier before the increase if you build for clients. If you’d rather have public install counts and thousands of reviews to read first, Elementor and SeedProd both have them and Breakdance doesn’t. If you want a lifetime licence instead of an annual one, Bricks charges USD 599 and Divi USD 249.
Kadence – Best Block-Native Option, Under New Management
Free blocks, or USD 99/year | 600,000+ installs, 4.8/5 from 331 reviews | Refund window unlisted
Kadence has a new address. Liquid Web announced its consolidated software line-up on 12 May 2026, and kadencewp.com/pricing now returns a 301 redirect to liquidweb.com/software/kadence. We confirmed that redirect on 1 September 2026. The StellarWP brand that used to sit between them is gone, and the product page now describes Kadence as part of Nexcess.
The plugin itself is the least invasive tool in this guide. Kadence Blocks extends the WordPress block editor instead of replacing it. No separate builder interface to learn, and no proprietary layer wrapped around your content. The free version carries 600,000+ installs at 4.8/5 from 331 reviews and shipped an update on 12 August 2026.
Paid tiers moved upmarket after the move. Essentials at USD 99 a year covers the theme, 30+ blocks, 200+ starter templates, a form builder and header/footer builders. Pro at USD 299 adds WooCommerce Shop Kit, memberships, a firewall and daily backups. Elite at USD 499 is the one landing page buyers care about, because that’s where A/B testing and popups live, through the Conversions tool.
Elite is the cheapest single licence here that pairs popups with split testing, USD 100 under Thrive Suite’s USD 599 renewal. Thrive covers five sites at that price. Kadence’s plan page doesn’t publish a site count, a renewal rate or a refund window. We’re not going to guess at any of the three.
Pros
- Works inside the block editor, no builder layer
- Free version at 4.8/5 from 331 reviews
- Elite bundles popups with A/B testing
Cons
- No refund window published on the plan page
- Conversion tools cost USD 499
- Brand and support moved to Liquid Web in 2026
Pricing: Kadence Blocks free in the directory. Essentials USD 99/year. Pro USD 299/year. Elite USD 499/year (A/B testing, popups, white label, Kadence Central). Renewal rate and refund window are not published.
Best for: Block-editor sites that don’t want a page builder at all. Skip if: You want the refund terms in writing before paying.
Choose Kadence when your site is already block-based and the theme is doing the design work. If USD 499 is too much for conversion tools, the USD 84 Elementor tier covers popups and drops the testing. If the ownership change worries you, Beaver Builder and Brizy are both still run by their original teams.
OptimizePress – Funnel Tooling on a Quiet Roadmap
USD 129/year | 1 site | 14-day refund | Last logged update: 9 January 2026
OptimizePress publishes a public product update log, which is more than most vendors here manage. The most recent entry on it is dated 9 January 2026, a Site Activation Wizard in OptimizeBuilder v1.2.6. That’s nearly eight months of public quiet as of this review, and it’s the first thing to weigh.
What the product does, it does in one place. Launch at USD 129 a year covers one site with 200 templates and unlimited pages. Scale at USD 199 covers five sites. It adds the parts that make this a funnel tool: checkouts, courses, urgency campaigns and the Funnels module. Elevate at USD 249 covers 25 sites with 600+ templates and client-use rights.
On price per landing page, it’s hard to defend. Launch is USD 129 for one site. SeedProd Basic renews at USD 79 for one site, so OptimizePress costs 63% more. SeedProd also shipped an update on 24 August 2026, against OptimizePress’s January entry. The refund window is 14 days, matching SeedProd’s and shorter than every other published window here.
The case for it is bundling. If you’d otherwise buy a page builder, a checkout plugin and a course plugin separately, Scale at USD 199 replaces three purchases. Compare that against Thrive Suite at USD 599 renewal, which does the same job across nine plugins and five sites.
Pros
- Checkouts, courses and funnels in one licence
- 600+ templates on the top tier
- Client-use rights from USD 249 a year
Cons
- No logged update since January 2026
- 14-day refund window
- Not in the WordPress.org directory
Pricing: Launch USD 129/year (1 site, 200 templates). Scale USD 199/year (5 sites, funnels, checkouts, courses, 400+ templates). Elevate USD 249/year (25 sites, 600+ templates, client use).
Best for: Selling a course or a digital product from one vendor’s stack. Skip if: You only need landing pages.
Buy Scale if the funnel is the product and you want one login for all of it. If landing pages are all you need, don’t pay for the funnel stack. SeedProd Basic at USD 79 renewal and Thrive Architect at USD 199 renewal both ship pages. Both also released updates more recently than this one did.
How to Choose a Landing Page Plugin for Your Site
Feature lists won’t decide this. Your site count, your renewal tolerance and whether you’ll actually run a test will. Here’s how the eleven sort by real situation.
Budget under USD 100, popups needed: On a single site, Elementor Advanced Solo takes it at USD 84, renewing flat. Don’t buy Elementor Essential at USD 60 to save the USD 24. It dropped the popup builder, so you’d pay for a separate popup plugin anyway. SeedProd Basic looks cheaper at USD 39.50, and it is, right up until the renewal lands.
One sales page, tested monthly: With paid traffic pointed at it, buy Thrive Architect plus Thrive Optimize. That’s USD 199 for year one and USD 399 after. Kadence Elite also runs A/B tests at USD 499. To reach that testing tool, though, you’re buying a theme, a WooCommerce kit and a backup system. Elementor and Divi don’t test at all.
Twenty or more client sites: Divi at USD 89 a year for unlimited sites, or USD 249 once. Beaver Builder Professional covers 50 sites for USD 299 and earns the premium in one specific case: handover. Deactivating it leaves editable HTML rather than shortcodes, which matters when the client fires you and hires someone cheaper.
Zero budget, page needed this week: Breakdance free. It’s the only free tier here with a form builder and a popup builder together, and it runs on unlimited sites. Elementor’s free version has a far bigger ecosystem behind it. Its form builder is a paid feature, though, so lead capture starts at USD 60.
Selling physical products from the page: Elementor Advanced Solo (USD 84) or Brizy Personal (USD 69), both of which include WooCommerce building. Skip Elementor Essential again here, since the eCommerce widgets sit above it. Your hosting matters as much as the builder at that point, and our WordPress eCommerce hosting guide covers what a checkout needs from a server.
One rule cuts across all five. Price the second year, not the first. SeedProd and Thrive both double, Elementor One climbs 27%, and Beaver Builder, Bricks, Brizy, Divi, Elementor’s Pro tiers and Breakdance all hold flat. Renewal maths compounds every year. A feature you use twice never does.
Frequently Asked Questions
Is SeedProd better than Elementor for landing pages?
For a first page on a budget, yes. SeedProd costs USD 39.50 for year one against Elementor Advanced Solo’s USD 84, and its templates are built for landing pages specifically. For the long run, no. SeedProd Basic renews at USD 79 while Elementor stays at USD 84 forever, and Elementor includes a popup builder that SeedProd’s entry tier doesn’t. Elementor also has 10 million installs behind it, so you’ll find an answer to almost any problem.
Which WordPress landing page plugin has built-in A/B testing?
Three of the eleven. Thrive Optimize adds testing to Thrive Architect for USD 199 in year one and USD 399 at renewal. Kadence Elite includes it at USD 499 a year through the Conversions tool. Leadpages has manual testing from its Grow plan (USD 99 a month) and automatic Smart Traffic routing from Optimize (USD 199 a month). Elementor, Divi, Beaver Builder, SeedProd, Brizy, Bricks and Breakdance have no native testing.
Can I build a WordPress landing page without a plugin?
Yes, and for a simple page you probably should. The block editor in WordPress handles columns, cover images, buttons and headings without anything installed. What core doesn’t give you is a template library, a popup, or a form that posts to your email tool. Kadence Blocks is the middle path: it adds landing page blocks to the standard editor for free, so you skip the builder layer entirely.
How much do WordPress landing page plugins cost per year after the first?
Between USD 60 and USD 199 for a single-site licence. The flat renewers: Elementor Essential USD 60, Brizy USD 69, Bricks USD 79 and Elementor Advanced Solo USD 84. Then Beaver Builder USD 89, Divi USD 89 and Breakdance USD 99.99. The ones that jump are SeedProd Basic (USD 39.50 to USD 79) and Thrive Architect (USD 99 to USD 199). Multi-site and agency tiers run to USD 799.99, and Leadpages sits outside all of it at USD 1,188 a year.
Do I need Leadpages if I already run WordPress?
Only if you want the pages hosted somewhere else. The Leadpages WordPress plugin doesn’t build pages in WordPress. It fetches pages published on Leadpages servers and serves them at your URLs. That’s useful when a marketing team needs to ship pages without touching your install, and wasteful when you already have a builder. Here’s the sum that settles it. A year of Grow is USD 1,188. Buying the cheapest paid licence from all ten self-hosted tools in this guide, at renewal prices, comes to USD 992.
Final Verdict
Elementor Advanced Solo at USD 84 a year is the pick for most people. Popups, custom CSS and eCommerce widgets are included, and the price doesn’t move at renewal. With 10 million installs behind it, someone has already solved whatever problem you hit. Buy that tier, not Essential.
Three others win specific fights. Thrive Architect plus Optimize is the cheapest self-hosted way to split test a sales page. It renews at USD 399, against Leadpages Optimize’s USD 2,388 a year. Divi is unbeatable on volume, unlimited sites for USD 89 a year or USD 249 once. Breakdance has the only free tier that captures a lead without a second plugin, and its price-lock policy runs opposite to everyone else’s renewal maths.
Skip Leadpages unless the pages genuinely need to live outside WordPress. Approach OptimizePress knowing its public update log has been quiet since 9 January 2026. And check the vendor is still breathing before you commit. WPOnePager sat in this guide for five years, and its domain now returns no WHOIS record.
Assembling the rest of the stack? Our must-have WordPress plugins guide prices the caching, backup and SEO layer at renewal, the same way this one does. A landing page also lives or dies on server response time, so it pairs with a host that isn’t the bottleneck.