The global COVID-19 pandemic situation has created serious obstacles for all living people. The pandemic caused a severe economic collapse. Lots of services were forced to stop doing business in order to prevent the spread of COVID-19. At the same time, the period appeared to be quite advantageous for companies that have well established online visibility. Lots of website owners were happy to notice a remarkable spike in their daily traffic, which creates the opportunity for better conversion rates. What else happened with online businesses during the pandemic? What obstacles and chances are there for website owners?
How has the Pandemic Affected Online Business
Things are changing fast during the COVID-19 outbreak, and businesses are being forced to adapt. There is no doubt that owners of all existing companies were forced to rethink their business plans and comply with all procedures related to the pandemic. Generally, the same can be said for all online businesses. The pandemic occurrence leads to the acceleration of some trends and the decline of others.
Lots of online businesses bet on strategic insights from top PPC experts to stabilize their market positions while the pandemic situation is occurring. Big box retailers worldwide started practicing BOPIS (buy online, pick up in-store) during the pandemic and this step appeared to be crucial for the industry. The airline and travel industry has experienced a substantial drop in online bookings due to travel restrictions. So, the impact your brand/website is feeling depends mostly on your industry.
Make a Plan and be Prepared
To overcome any existing obstacles caused by the pandemic, you need to be prepared to be flexible and apply changes quickly. Solid preparation for what is coming is thorough research on what is happening in your business niche. The research process will help you identify the dangers your business/website may face as well as the opportunities that can lead to substantial business growth. So think of making a business plan that covers the steps you and your team need to take to overcome eventual budget obstacles, for example. Don’t forget to make a SWOT analysis to see which are your business strengths. Then use the opportunity to include direct steps that utilize the power of these strengths.
Here are some conclusions we made during our research on the discussed topic. Due to the expected second coronavirus wave, many businesses are expecting that they will be working remotely until next summer. Such an event definitely means two things:
- People are going to spend quite a lot of time online.
- Their supplies won’t last forever. They will look for unconventional ways to satisfy their needs and get all they need without leaving their homes.
This being said means that whatever your business is intended for, it has the chance to be available 24/7 for target customers. This sounds great – more people online – more customers – more conversions. But here we should warn you something. If your hosting plan is not flexible enough during the pandemic situation, the greater amount of traffic to your website may cause your site being down for a while. This is not a good situation for sure – your SEO efforts could simply fade away while your website visitors may be disappointed with such an experience with your site. So, don’t forget to keep track of your daily traffic and consider if some hosting plan upgrades are needed.
Related: How to Host a Website
Find an Opportunity and Make it Happen
We at howtohosting.guide find the integration of AdSense on websites as a really advantageous step. AdSense is a money-making opportunity for website owners. This integration step is a great chance to stabilizes your budget only during the pandemic but in general. Websites should meet criteria like the following to be eligible to take part in the revenue program:
Easy to navigate site.
Fast loading content.
Properly managed user-generated content.
Adding AdSense to your website is one of the many opportunities for your business during the coronavirus period. Another excellent opportunity for you to take while the pandemic is happening is to master SEO (search engine optimization). SEO is one of the best approaches to build your online presence. Do you want your website to show up on Goole when people search for something related to your business? Then it would help if you improve your on-site and off-site SEO.
To improve on-site SEO, use keyword research before you create your content, include internal and external links, and create educational articles that likely match your target audiences’ search queries. For off-site SEO boost, you should pay attention to the more technical side of things like a site map, URL structuring, site speed, and backlinks strategy.
Don’t forget social media. Creating social media channels and regularly publishing content from your website there is a necessity nowadays. Almost 3.2 billion people are using social media globally. This being said means that social media presence is an excellent chance for your website to become visible to brand new people. Furthermore, by having good looking social media channels related to your brand, you will build its credibility.
If you are not a website owner yet, now is probably the perfect moment to consider building a website for your business. You can look for and choose a domain name that will be suitable for your business. Next, you will need to select a hosting plan – shared hosting is recommendable for beginners as it combines low costs for quite enough resources. What follows is the choice of a content management system (WordPress, Wix, Grav, Joomla, etc.) and a theme. This is a long journey, and if you are starting it now, we will be happy to guide you through the process.
Related: How to Create a Blog on WordPress
Did we miss something that worked pretty well for your website? Share your thoughts with us. We will be glad to answer and discuss.