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A Facebook page can help you reach a large audience of people. But in some cases, it may not be enough. One of the best ways to develop your business may be to create a website for your Facebook page. A professional website will not only help you get more customers but build a reputable brand image. Furthermore, on your website, you will be able to share postс from your Facebook Page and this way present your new visitors with the popularity of your page.
How Will a Website Grow My Facebook Business Page?
Websites make the foundation of online business. It is your virtual sales team that’s working round the clock and can give you access to thousands of potential customers at once.
There are a few considerable benefits of having a website related to your Facebook page. Here is what you will receive by creating a website that is associated with your Facebook page:
Make Your Online Presence More Visible
It is a well-known fact that websites make the foundation of online business. Hence, websites perform better than Facebook Pages, Instagram profiles, and other social pages in search results. Search engines like Google give preference to websites that are published on a custom domain rather than custom pages that are part of a network.
Reach New Audiences
When you have only a Facebook page, only people that have profiles in the network can engage with your page. Having a website allows you to level up your business by reaching bran new users. A website will help your business to be found even by non-Facebook users.
Better Sells
In the beginning, the website will support your work on the social platform. However, once you optimize it and make it visible to more people online, the website may become your main stream of income. Visitors who land on your professional website are more likely to take the action you desire than they are when they land on your business Facebook Page.
What to Consider When Creating a Website for Facebook
Before you create a website for a Facebook page you have to consider several important key factors:
- You will need to choose a proper domain name. It should be easy to read, easy to remember and related to your business or brand. It is one of the factors that will make it easier for your website to rank higher in Google.
- You have to decide whether you need a blog, a news site or an online store. The purpose of your website can be defined by the services/products you offer.
- You will need a suitable and fancy WordPress theme that will enable you to customize the look, feel, and content of your website.
- You should make a unique brand logo.
How to Optimize a Website for a Facebook Page?
We have prepared several cool tricks that you would want to apply when your website for Facebook is ready. In order to convince the search engines that your website deserves to appear on their first pages for certain queries, you need to think about SEO or search engine optimization process.
First, of all, you will need to activate a Google Analytics account for your website. Google Analytics is the tool that will always help you see all the important details about your site performance. Based on the information you see there, you will be able to take actions that will boost your site. When your account starts displaying some data make sure to get the answers of the following questions:
- Which are the most visited pages? They will help you understand which keywords you work best for your website.
- Which page does receive the most clicks? It is likely to make more money.
- Where are your visitors from? Is there a need to translate the pages to other languages in order to reach new markets?
- How many people visit your site on a daily basis?
To make data work better for you, we recommend that you set up event tracking cases. This step will help you understand better the needs of your audiences which in turn enables you to determine what offers to create.